We have introduced a module through which we encourage our "Own Ups" which we call:
Step 1: Individuals observe and look for problems within their communities or infact, anywhere.
Step 2: We want them to then with a mobile phone or any camera, record them encountering that specific issue and basically make a video.
Step 3: We want them to then record themselves attempting to solve that specific issue in the form of a video and to then basically upload it to our website.
Lastly those videos which they would upload to our website, would then be used to spread awareness campaigns across our social media handles, to inspire other's to us all in the journey of "Ownership" & "Self Accountability". To give them all a message that if the individual behind the camera could create an impact within their society, then so can they.
